Since its inception in 1996, Lee National Denim Day has adhered to a simple philosophy: one day, one cause, one cure®. In 14 years, that philosophy has become a mantra for millions and has made an impact Lee Jeans never dreamed possible. Since its inception, Lee National Denim Day has raised over $80 million to fund breast cancer research and support programs for patients and survivors. Each Denim Day, Americans across the country are encouraged to make donations and wear jeans signifying their support in the fight against breast cancer.
This year, actress Felicity Huffman, whose Desperate Housewives TV character has been battling breast cancer, will be the official 2010 Lee National Denim Day Ambassador.
Even though Denim Day isn’t until October 8, supporters are encouraged to register online now. The program provides a free participation kit which includes educational materials about breast cancer and helpful information to coordinate Denim Day groups amongst friends, family or co-workers.
Funds raised support EIF’s efforts to discover new methods for early breast cancer detection and more effective, less toxic treatments.
